![]() ![]() It employed a popular tactic called a “lucky scoop” where buyers pay a set price to receive several random items scooped from a large container of crystals. shoppers, the livestream format is a fascinating form of entertainment.įreisa Weaver, a 36-year-old who lives in Florida, stumbled on a TikTok livestream selling crystals 10 months ago. “Once they do get that figured out, they’ll start to have very good success,” Cooke said.įor some U.S. Smaller companies, including those in China that are attempting to sell on TikTok, might lack enough data on what customers want in markets like the U.S, he said. “The format is going to work, because it’s been proven,” said Jacob Cooke, CEO of e-commerce consultancy WPIC. Rein also said that Chinese merchants can often price items higher in the U.S., where customers are accustomed to paying higher prices compared to in China, where product margins are often razor-thin. ![]()
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